Lars Eighner's Adult Homepage

This principle has many applications.

For the moment: it's not about you as the writer of the promotional text. You are not writing a novel. You are not writing poetry. You are writing promotional text and that kind of writing is at its best when it is transparent.

Transparent means the writing should not call attention to itself. Many kinds of sales writing is the opposite: slogans, jingles, and titles should stand out and be memorable for one reason or another.

The message of a promo, it seems to me, should be: these are really hot guys in a really hot scene. You owe it to yourself to see it.

The message is not: the promo writer is clever, witty, erudite, hipper, or smarter than you, or anything of the sort.

Humor

While promotional text generally should be in good humor, many attempts to be funny are not funny and not erotic. Twink models are supposed to be cute, but promo copy should not try to be.

If you manage to produce writing cute enough that the reader thinks "Gee, this cute writing!" you are off message. Remember, the message is: "You should pay to see this hot scene" not "Gosh this is cute writing."

Unfortunately, many attempts to be cute do not succeed, but are lame. That also is a message to avoid.

Yes, there are exceptions, such as when the piece itself is supposed to be a parody.

Extraneous References

If you are promoting a parody piece, references to work you are parodying are not extraneous. But lines from "I Love Lucy," catch phrases from unrelated material, lyrics from popular (or not so popular) songs and mentions of children books or Klingons are out of place.

For example, if the piece is not a parody of Hop on Pop! do not say it is a 'treatment of Hop on Pop.'